Samsung 2025 50" The Frame Art Mode QLED 4K HDR Smart TV 127 cm (50") 4K Ultra HD Wi-Fi Black

Stylish picture frame design
Modern Frame Design & Bezel
A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with digital art work and TV viewing, all in one.

Sleek, modern design
Slim Design & Slim Fit Wall Mount In-Box
Included with The Frame TV, the Slim Fit Wall Mount is crafted for a sleek, seamless look that brings a modern touch to your home. It keeps your TV close to the wall, creating the appearance of a stunning, hanging picture frame.

Switch up your style
Customisable bezels
Personalise your The Frame TV with quick, clip-on customisable bezels to match your mood and style. Change the look of your room with ease, adding different colours to perfectly complement your décor and enhance your favourite digital artworks.

Flexible design that fits your space
Height Adjustable Stand
The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

TV when its on, art when its off
Art Mode
Make your TV more than a black screen when it's off - turn it into an ever-changing gallery of art with a vast collection of artworks that you can pick and choose to set your mood, with rich and authentic Pantone-validated colour. Even better with no screen burn worries.

Your home, your gallery
Art Store
Build and display your own personal art collection - access Art Store and explore from a growing library of over 3,000 works of art. Enjoy unlimited access to famous classics and amazing modern artworks and photography to make a gallery of your living space.

Stream complimentary pieces of art
Art Store Streams
With Art Store Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV. Access a selection of 30 handpicked artworks every month.

Where your artistic journey begins
Art Home
Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — its your personal gateway to a world of creativity and inspiration.

Elevate your TV viewing with stunning visuals
Stunning Picture Quality with QLED
The Frame can do more than just beautifully display art. Equipped with an impressive QLED display, it delivers excellent visuals for your favourite entertainment, whether it's movies, sports, gaming or more.

Samsung Vision AI meets The Frame
Samsung Vision AI
Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

Brightness Sensor
Enjoy better viewing and artwork gazing with adaptive colour and brightness to work with your lighting.

Motion Sensor
A TV that lives for your living space with dual-function Adaptive Sensors that automatically switch your TV to Art Mode when you're nearby, and switches off to save energy when you leave.

Matte Canvas
Choose from a variety of matting options to beautifully frame your artwork, and with Art Mode, enjoy 5 layout styles and palette of 16 colours to blend with your home decor. Want to set the perfect mood? Adjust the gallery settings to enhance the realism of your art and create the ideal atmosphere.

Say goodbye to glare
Matte Display
Experience a TV with an anti-reflective appearance, whether its on or off. The glare-free Matte Display means distraction-free television and brilliant clarity of digital artworks. Whether youre in a bright or dark room, The Frame blends into your décor beautifully.

Enjoy artful colours, validated by PANTONE
PANTONE Validated
Meet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with Matte Display that reduces glare, you can enjoy an authentic art viewing experience.

Open up previously hidden depth and detail
Quantum HDR
Want to see exactly whats lurking in the shadows of that terrifying scene, or witness the true beauty within that sun-soaked beach? See the detail in every scene with boosted brightness and colour for immersive, vivid viewing.

Say goodbye to disposable batteries
SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.

Powerful AI. Exceptional picture.
NQ4 AI Gen2 Processor
Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.

One-of-a-kind visuals that match your mood
Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.

Expertly tailored sound, in real-time
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.